“I think Deadpool is an even better superhero” for T-Mobile, he said.īy securing Reynolds as a continued spokesperson, “they can hitchhike on there as well.” Back in the day, former T-Mobile CEO John Legere liked to portray himself as Batman. T-Mobile is snarky and positions itself as the underdog. And with this latest transaction, “it’s quite richly valuated.”Ĭulturally, they’re a good fit, Entner added. Mint received a “spectacular wholesale deal” with T-Mobile as a reward for its support of the Sprint merger, so with Mint growing leaps and bounds, “I think Mint had the best deal in wireless,” Entner said. Roger Entner, founder of Recon Analytics, said he believes Mint has somewhere between 2 million to 3 million subscribers, and “closer to 3 than 2 would be my guess.” Mint Chief Marketing Officer Aron North told Fierce earlier this year that the company doesn’t disclose the number of subscribers it serves, but it has seen high adoption rates and “incredibly high customer satisfaction” with its fully digital sales and activation channels. Plum is similar to Reach Mobile in the services it offers to MVNOs. Plum has been mostly behind the scenes about the MVNOs with which it does business, he said, but it’s been participating in the Prepaid Expo for several years.

Moore said he doesn’t know how many customers Mint Mobile has, but Ultra Mobile had 750,000 subscribers as of 2017. “Mint Mobile has been a strong, direct-to-consumer brand,” he said. Jeff Moore, principal of Wave7 Research, echoed that sentiment. “This brings them in house and presumably they’ve done their due diligence.” “It’s this direct-to-consumer, asset-light sales channel that is really attractive, and I think that, as much as the subscribers and the growth, is the reason to acquire them rather than let then continue to succeed on T-Mobile’s network, which certainly would have been an option,” Greengart said.

In the video, Sievert said T-Mobile will continue with Mint’s $15/monthly pricing. “That is a big part of the Mint Mobile charm, but so is the pricing,” he said.

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